A Ford dealership has a world-class tire display in their service lane. It is an absolutely state-of-the-art setup with slick LED lighting and an...
Displays Won’t Sell Service – If You Won’t!
read more
The Marketing Tune-Up That Turns Inbound Shoppers into Customers
Not too long ago, a customer’s first step when considering a car purchase was a trip to the dealership. That’s no longer true. Today, 88% of car...
Video: An Essential Part of Your Digital Toolkit
One of the many strengths of digital advertising is the broad range of possibilities it covers as a marketing channel. In just this one area,...
Why Dealerships Must Embrace the Concierge Economy
It was a movie scene that predicted the future. In the 2002 blockbuster film Minority Report, Tom Cruise played a police officer on the run from a...
9 Social Media Lessons I Learned From My PE Teacher
Teachers can affect our eternity. In fact, it's hard to tell where the influence stops, if at all, even many years later. On today's social web, our...
Dealer Magazine Interview: Pete Dorsch of Dorsch Ford Lincoln Kia
In the truest sense of the word, Dorsch Ford Lincoln Kia is a family operation. Don Dorsch bought a Ford dealership in 1970, their first, and later...
Tell Your Story!
First, a couple of thoughts: If you don’t have a ‘brand’, you are just a retailer of a commodity. If you don’t have a brand, you have absolutely no...
Managing People & Processes for a Stronger ROI
When I ask most dealers to tell me about their Customer Relationship Management (CRM) initiative strategy they instantly default to what piece of...
Improving Profitability – Building Your War Chest
Reducing costs and improving profitability seems to be a constant initiative in many organizations. Ask anyone in a dealership if there is a “cost...
Nissan Dealers Join Forces Against NNA Policies
Nissan dealers are fed up with NNA’s abusive tactics and are creating an alliance of Nissan dealers in hopes of negotiating favorable changes to NNA...