Is your service marketing budget out of whack? And if so, what’s the right number? There is a clear misalignment between the service department’s...
Is Your Service Marketing Budget out of Whack?
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BLACK BOOK DATA SHOWS MOST VEHICLE VALUES STRENGTHENING FOLLOWING HURRICANE REPLACEMENT ACTIVITY
LAWRENCEVILLE, Ga. (October 12, 2017) – According to Black Book® data, the average price of a used vehicle for model years 2012-2016 depreciated in...
Digging the Digital Dealer Expo and Convention
Back in the day there was the mail sale, the print ad, the “My Dog Spot” late night TV ad, the holiday sale, and of course the evergreen staple of...
The Power of UX Design
Why the Automotive Industry Needs to Prioritize Creating a Seamless Digital Experience Over the last year, we’ve seen a tremendous shift in the way...
Dealership Best Practices – Spend Management
Smart business owners and management teams know that there is value in learning from the best operators in their industry and also know that there...
Avoid an Accident – It’s in Your Control (and Responsibility as a Dealer)
Once the vehicle is sold there remains another responsibility to the dealer. This is to assure the customer is confident that should they require...
Dealership Managers Were Set Up to Fail
As I prepare my keynote address for an upcoming conference it became clear to me that unless I simplify my slides, I may lose the audience....
4 Tips to Tackle Troubling Used-Vehicle Trends
I’m not sure we’ve ever been here before. By “here,” I mean a market where we face two simultaneous headwinds—higher-than-ever incentives for new...
Spending Time: A Look at 5 Places Where Mobile Traffic Leads
The smartphones and mobile devices today are far more powerful than the computing power of the room-size machines that first linked to create the...
When Was the Last Time You Watched A Video?
As consumers, it's easy to immerse ourselves in endless video content. However, as business owners and marketers, we're scared to actually create...