Have you ever suspected that a process is broken, but you're not sure what to fix? Every dealer has experienced this at some point. Process...
How to Spot a Process Breakdown
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Only 5 ½ Cents-Per-Mile to Maintain a $50,000 Machine! Wow!
People who can afford to own a car can afford to maintain a car! This is a simple, profound truth. Yet, many service advisors I meet believe just...
That’llBee $128 Forda Tech Ta Lookatit – Ouchie
So just this week I’m conducting a customer service manager workshop for my good-sized Chevy client, and I asked the mostly experienced group if...
Top Three Information Technology (IT) Recommendations for Stability and Increased Productivity at Your Dealership
Most dealers view IT as merely an expense, a cost of doing business, rather than what it truly can be, an investment that can help bring revenue...
The New Car Manager’s Modern Guide to Merchandising
Perhaps more than any other role in the dealership, the new car manager's responsibilities are evolving rapidly. It used to be that new car managers...
The Online Shopping Experience Has Radically Changed. Your Dealership Can Reap the Benefits.
Recently, I experienced what felt like walking out of a time machine: I returned to the US after five years living abroad. Getting back into...
When It Comes to Social Media…Don’t Step on a Rake
For lots of dealers, social media seems like a minefield. Tack on the fact that social media has matured into a very viable place to engage...
Interview with Cameron Johnson, Dealer Principal, Magic City Ford, Roanoke, Virginia & Lexington, Virginia
Magic City Ford Lincoln is a fourth-generation family dealership that’s been serving consumers in the Roanoke, Virginia, area since 1938. The...
Professional Voice-Over Secrets!
If you, or someone in your dealership does on-camera work or voice-overs for radio, here are some professional ‘secrets’ from someone who’s been...
Cracking the Car Code on Selling to the #1 Buyer: Women
Harness Reviews into Real-time Data to Make Your Store a Destination Dealer Today’s car buying market faces competitive advertising exposure through...