Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight...
Used Car Market Insights: Sporty Car and Compact Van Depreciation Increases
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CARMAX PARTNERS WITH AUTO REPAIR LEADER, REPAIRPAL
Richmond, Va., November 28, 2017 – CarMax, Inc. (NYSE: KMX), the nation's largest retailer of used cars, today announced it is expanding its...
Automotive Marketing Study by Latcha+Associates Underscores the Importance of Utilizing Both Print and Digital Content for an Optimal Car Shopping Experience
Study Reveals That ~90% of Car Shoppers Still Find Printed Brochures Helpful; Gen X, Boomers and Millennials Utilize Brochures with Similar...
AutoLoop Signs Agreement with Shift Digital as Key Software Vendor for FCA Dealers
CLEARWATER, FL – November 27, 2017 – AutoLoop LLC, the leading provider of auto industry marketing and customer relationship management solutions,...
Poor Communication is Killing your CSI
Are your employees communicating well at your dealership? At most of the dealerships I have visited they are not! I see far too many stores that...
The Essential Ingredient to Customer Loyalty
When it comes to customer loyalty, one thing I find that many businesses fail to analyze -- and perhaps one of the most essential ingredients to...
Three Ways You Can Improve the Car-Buying Experience
The car business can be a great way to make a living. But, for every car you sell or service, there’s a customer on the other end making everything...
Competing Against Nothing
When asked “who are your competitors in service?” most franchise dealers answer, “independent repair shops,” and state that the focus of that...
Are Dealers Really Ready for Multi-Touch Attribution?
First, let me be clear in saying that Multi-Touch Sales Attribution is still the Holy Grail of marketing measurement for auto dealers. But for many...
Making the Case for Texting Consumer Recall Notices
Technology has made a huge impact upon our modern society. In the past, standard postal mail and phone calls were sufficient means of communication....