Worried about size? This update lets you leverage more data in customer match. Learn more about THE UPDATED feature in this week's Hard Facts.
Hard Facts: Your List Size Matters
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What Dealers Don’t Know About Their “Best” Salespeople
As it turns out, what you don’t know about your salespeople can hurt you. I am not sure why, but we don’t often associate analytical tools as the...
Tents for Troops: EasyCare Supports Military Members
Norcross, GA, Dec. 14, 2017 (GLOBE NEWSWIRE) --EasyCare announced its support for Tents for Troops at the 2017 RV Dealers International...
Auto Subscription – The Dealers’ New Frontier
There is currently much talk in the industry regarding automotive subscriptions as a new innovative ownership model. The fact is, the subscription...
Consider Accounting Office Consolidation at Your Multi-Store Dealership Group
As dealerships continue to expand, the logistical and operational complexities of handling processes such as accounts payable, accounts receivable,...
Are Your Vendors Using Multi-Touch Attribution? Probably Not!
Ultimately, with every marketing solution across the board, the client wants to know whether their investment is paying off and providing a good...
Your 2018 Budget: Volume and Gross Budgeting for Sales
How is your budget shaping up for 2018? Having fun yet? This is the second part in a series of blogs on how to create a budget that will help you...
Broad Market Declines Across Segments
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight...
You Need to Know How to Get the Most Out of Your Banner Ads
We’ve all seen them. Banner ads, or display advertisements, are everywhere. They’re a marketing tool that is used on websites and can come in a...
You’re Not Going to Create Brand Loyalty with Urgency
For many marketers, most consumer messages have long been based on some sort of sense of urgency. Take dealerships, for example. Even when the...