If you work at a dealership, an uninsured customer can not only waste your time and cause headaches, but can be the root cause of losing a potential...
How to Close Uninsured Car Buyers
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Why Consumers Are Navigating Away from Traditional Customer Service
In a very interesting dynamic shift, consumers are increasingly changing how they want to interact with businesses for customer support. Just five...
Here’s How Facebook Marketplace Will Impact Automotive
Bob Dylan hit it on the head when he said, “The times, they are a-changin.” Few things change as quickly as technology, and automotive isn’t exactly...
Do You Care How You Receive Your Customer’s Money? You Should!
The way consumers can pay for goods has dramatically changed over time. From bartering, to cash, to checks, to debit cards, all these shifts had one...
Sweet Expectations
Working with an advertising agency can prove to be a difficult task. Unless you have an unlimited budget to work with, like agencies that handle...
Agencies Using the Wrong Metrics for Paid Search
I'm enjoying my new role consulting with dealer principals, VPs or partners on their digital marketing investments. Working one-on-one with these...
When Knowing What You Don’t Know Slays the Marketing Dragon
A massive amount of data is now available on every potential car buyer, with a multitude of ways to use it. And, when it comes to targeting your...
Patience: Why Squirrels Can’t Be in Charge of Business Decisions
I know if seems like an odd image. A squirrel running around searching for their next nut. Moving fast, heading in one direction and then another...
Innovate Auto Finance debuts full-service loan portfolio investment program with $50 million commitment from multinational asset management firm
This partnership will leverage Innovate’s extensive experience acquiring subprime auto loan portfolios, as the company will source, perform due...
PAR North America Announces Key Leadership Changes
CARMEL, Ind. – January 25, 2018 – PAR North America, a business unit of global vehicle remarketing and technology solutions provider, KAR Auction...