We’re failing. Consumers have moved on yet we’re still trying to do the things that we’ve always done. Fast and efficient communication with...
Why Are We Using Smoke Signals to Communicate with Customers?
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Big Game Auto Commercials Inspire Immediate Consumer Engagement On Cars.com
Across the country, traffic for Kia, Lexus, and Jeep drove the majority of site activity increase during game time CHICAGO, Feb. 5, 2018...
UpdatePromise Names Sugato Chattopadhyay as Director of IT
Chino, CA, January 29, 2018 – UpdatePromise is excited to announce the recent addition of Sugato Chattopadhyay, who will act as the company’s new...
BLACK BOOK USED VEHICLE RETENTION INDEX FALLS IN JANUARY LED BY DECLINES IN NEAR LUXURY CARS
Index Could Be Stable The Next Few Months Due To Spring Selling Season LAWRENCEVILLE, GA (February 5, 2018) – Black Book, a division of Hearst...
DealerFenix Introduces a Reporting, Workflow and Activity Solution for Auto Dealers
Innovative system designed to improve process adherence and consistency, eliminate repetitive tasks and automate activities to keep projects moving...
Q&A with a BDC Expert
Given our post-peak sales in 2017, and 2018 showing no signs of an upward swing, generating quality leads has become more critical than ever for the...
Don’t Put Your Newspaper Ad on TV
“Over the next three years, the biggest trend in our products will be the growth of video.” -Mark Zuckerberg If you’ve heard the news, many are...
Data & Expert Resources for Super Bowl Automotive Advertising Effectiveness
The world of automotive is again expected to play a significant role in this year's Super Bowl. Please note that Jumpstart Automotive media will...
Is Your Dealership Site Too Slow for Google’s New Mobile Speed Update?
Everyone knows that that page load speed on your website is important, especially when studies show that 40% of visitors will leave a page that...
THE AUTOMOTIVE PARADIGM SHIFT: Is It Time for Science to Take the Wheel?
In baseball, one slight alteration in the way a hitter approaches the ball can be the difference between strike one and a home run. If a batter’s...