Manufacturers hold dealerships accountable for customer satisfaction and the overall experience in both sales and service through surveys....
You Think Your Customers are Happy? Do This & Watch How Fast That Changes!
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How Subtlety in Content Leads to Marketing Success
These days, consumers are no longer willing to engage with in-your-face marketing tactics and quality content is king. Simply put, there are too...
5 Strategies to Increase Auto Group Market Values
Industry consolidation is a trend that will remain strong for some time to come. I get a lot of calls from investors, and one of their most frequent...
6 Content Marketing Strategies You Should Be Thinking About
Marketing cars has never been an easy business. Besides being one of the biggest purchases a consumer will ever make, there are so many brands,...
Introducing L2TMedia’s new Marketing Performance Dashboard
Chicago, IL— Jan 24, 2018 — L2TMedia, a leading provider of digital advertising solutions to auto dealerships nationwide, today launched its NEW...
Pearl Launches Mobile Rapid Proactive Messaging Platform for Auto Dealers
The first mobile response system that allows sales associates to connect and communicate directly with interested customers from their mobile phones...
Best Week YTD For Car Segments in Value Retention
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight...
Recalls can be Opportunities to Demonstrate your Full Value
Recall notices are not, for most dealers, the first place they think of when it comes to generating revenue. Yet, how a dealership responds to...
Kia, Lexus, and Jeep See Highest Traffic Lifts During Super Bowl LII
San Francisco, CA—February 6, 2018 – Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its...
Creating Brand Advocates Is Not as Hard as You Think
As countless messages fill the world, consumers increasingly turn to family, friends, peers and, even strangers, to make buying decisions. Whether...