President & Partner Michael Markette explains number-chunking & how that strategy can help dealers re-engage with more consumers.
Email Marketing Remains a Powerful Tool-Here’s Why
Marketing is constantly evolving to fit what companies need, what catches the attention of customers, and what the latest technology is capable of –...
How The Renewed Ford Ranger Pickup is Impacting Shopper Interest
Ford announced at the NAIAS in January that the Ranger pickup would return to the U.S. market, and shopper interest in the nostalgic pickup has been...
DEALERDNA® LATEST ELITE DIGITAL MARKETER TO BECOME FCA CERTIFIED
Somers, NY (May 1, 2018) – DealerDNA, a leading provider of real-time, automated digital marketing solutions for the automotive retail industry,...
BLACK BOOK USED VEHICLE RETENTION INDEX UNCHANGED FROM LAST MONTH
Strength of Spring Has the Index Declining in Just One of Last Four Months LAWRENCEVILLE, GA (May 1, 2018) – Black Book, a division of Hearst that...
How Dealers Can Build Customer Loyalty [On and Off the Lot]
Building brand loyalty is an ongoing struggle for auto dealers. Once a customer drives off the lot in their new car, getting them to come back for...
Client Command Named Atlanta Pacesetter, Adding to Growing List of Industry Accolades
Cumming, GA (April 30, 2018) – Client Command has been named a 2018 Pacesetter by Atlanta Business Chronicle. This exclusive annual list of...
BLACK BOOK LAUNCHES BLACK BOOK CHERRY, AN INTELLIGENT INVENTORY RECOMMENDATION SOLUTION
LAWRENCEVILLE, GA (April 30, 2018) – Black Book, a division of Hearst that provides industry-leading used vehicle valuation and residual value...
Leasing, a Great Opportunity for More Transparency
As the cost of vehicles goes up, leasing is making a strong rebound in the market. OEM and dealer advertising are putting a strong focus on their...
Hard Facts: Knowing When To Hire Employees I Advice for ENTREPRENEURS!
Are you a solo-preneur or working with a small team and aren't sure if you can handle expanding your staff, or if you really need to yet? Then this...





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