When a person wants to buy a vehicle, a dealership is the first place they think of. When a person needs to get their vehicle serviced, a dealership...
Expand Your Digital Service Marketing Strategy
read more
Calculated Metrics in Google Analytics
Several weeks ago, I attended advanced Google Analytics (GA) training in West Palm Beach FL, delivered by Brian Pasch of PCG. I initially debated...
What is Content Marketing?
Content marketing has become somewhat of a buzzword recently. With developing technology and the Internet taking over our lives, PR and marketing...
How To Use The Law Of Reciprocity To Sell More Cars
Have you ever noticed that it’s easier to get people to do something for you after you’ve done something for them? Social psychologists call this...
Training: Don’t Supersize, Make It Bite Size
“I wish I had the time to train. I know what I need to do to help my team, but I am getting pulled in so many directions. Just when I feel like I...
Complí Helps Dealerships Assess Sexual Harassment Risk with Online Calculator
Portland, OR (Feb 15, 2018) – Complí, the automotive leader in workforce compliance and regulatory solutions, has unveiled a new resource to help...
Tennessee Gets a New Recall Law and Consumers Aren’t Happy!
January 1 saw the enactment of Tennessee House Bill 141, to the collective groan of consumers. In a nutshell, this new law prevents consumers from...
In Video Marketing, the Car Should Be the Star
Video marketing is becoming more important as consumers increasingly choose this medium over others. That’s exactly why almost every platform has...
Cars.com Announces the Acquisition of Dealer Inspire and Launch Digital Marketing
Integrates Powerful Suite of Digital Dealer Solutions to Leading Online Marketplace Accelerates Cars.com’s Strategic Plan and Adds Significant...
Pearl’s VehicleXchange™ Releases New Streamlined Workflow Portal with Propensity360™, RPM™ and SRX™ Integration
VX Enhancements drastically reduce auto dealers’ “cost to sell” while increasing margins by identifying and communicating with customers likely to...