Depending on the size of your dealership, whether you’re a franchisee or independent, you may or may not have staff dedicated to social media and or...
3 Tips to Up Your Video Marketing Game
Assuming your dealership has a video marketing strategy in place and that you’re getting good results, you may be ready to take your video marketing...
Spring Time Auction Sales Performing Well
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight...
There’s a War Going On: Is Your Digital Marketing in Danger?
In the digital marketing world, only a couple of things are important – deliverability and tracking. Deliverability is simple: if the customer...
Wowing the Customer: Actions Speak Louder than Words
Occasionally, when creating a great customer experience a business will have to go above and beyond for its customers. These little WOW moments can...
Hard Facts: Twitter Content Crackdown
Like most social media platforms, Twitter has announced new updates to how they prioritize and publish content. But what does that mean for us as...
Jumpstart Automotive Media Path to Purchase Insights
Full-Size Pickups Jump Ahead and Saw Increase Interest from Luxury Shoppers; RAM 1500 Interest Up +172% San Francisco, CA—February 26, 2018 –...
Auto/Mate Streamlines Loaner Car Process for Auto Dealers with Bluebird Auto Rental Systems Integration
ALBANY, N.Y. – Feb 26, 2018 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that Bluebird Auto Rental Systems, a leading...
Variable Pay Plans: Motivators or Impediments?
To manage and motivate their service advisors, most dealers use highly variable pay plans based on gross margin. I believe such plans are...
Optimizing Your Dealership’s Website for the Customer
Pop-up specials, chat tools, auto-play videos, tons of useless slides, and more have turned our dealership websites into 1990s era MySpace pages of...








