Most automotive leads come into a dealership’s CRM using the ADF 1.0 standard format which is based on XML language. The auto-lead data format (aka...
How Much Do You Really Know About ADF For Automotive Leads?
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Service Advisor: Lessons Learned
I looked at my desk and the seven repair orders I laid out to visualize what I had going on. Six more repair orders sat in a stack under my...
8 Proven Strategies to Reduce Costs & Increase Profitability
There is a renewed interest in effective cost reduction strategies across the country. Dealerships are not only interested in reducing costs, but...
BLACK BOOK VALUATION DATA NOW INTEGRATES WITH GOLDPOINT SYSTEMS
Used & Specialty Vehicle Valuations Data Integrates for Loan Originations LAWRENCEVILLE, GA (June 5, 2018) – Black Book, a division of Hearst...
Auto/Mate Integrates with Quik Video, Helping Dealers Improve Service Customer Retention and Satisfaction
Albany, NY – June 4, 2018 – Auto/Mate Dealership Systems has integrated its dealership management system (DMS) with Quik Video, a provider of video...
Hard Facts: Branding Guidelines, Logos and Identity | Create a Style Guide for Your Brand in These Six Steps
When it comes to bringing your brand to life, consistency is key! From the imagery and colors you use in your promotional materials to the fonts you...
Driving Growth and Performance in Paid Search
The auto space is becoming increasingly competitive. 69% of buyers start their purchase journey with little to no knowledge of the vehicle they end...
Fidelis PPM Adds Fluids Check Service to its Prepaid Maintenance Plans, Shown to Increase Service Upsell Dollars by 87% per Repair Order
SCOTTSDALE, AZ, June 1, 2018 -- Fidelis PPM, the leading provider of brand-building, revenue-generating prepaid maintenance (PPM) programs, has...
Is Attribution Just a “BuzzWord” or the Holy Grail?
I don’t write many blogs under my own name anymore. I can, however, guarantee that I write many blogs. Has attribution been a “buzzword” in the...
In Marketing, Make Sure You Partner with the Best
For decades, advertising enjoyed a fairly predictable business. Print, radio, and TV coalesced into a three-pronged approach that was mastered after...