The word ‘experiential’ is a Latin word from the 1600’s relating to our actions from ‘learned’ experiences. From a customer’s perspective, it’s...
Mastering ‘Experiential’ Marketing!
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3 Fundamentals to Push Your New Vehicle Performance, Profitability
You could sum up the ways dealers are navigating this year’s new vehicle market with three words—focus on the fundamentals. The focus comes out of...
It Takes Two: Who is buying all of these dealerships?
In prior columns in this magazine, we have discussed the robust transaction market for auto dealerships, a trend that has now been in full force for...
A Mystery Shop for a Major National OEM
We were recently (2018) contracted to conduct a thorough mystery shop campaign all over the U.S. for a major automotive manufacturer. The goal was...
What Are You Offended by Today, and What’s It Costing You?
This article is about staying more focused on what matters most so you can get more of the right things done daily and improve results. But first I...
How You Receive and Utilize Data In This Marketplace Determines Your Success.
Recently, I asked several dealers this question and you can ask yourself; "What percentage of data accuracy do you feel you are receiving in your...
Facebook Betting Big on Auto: Tailored Solutions to Industry Challenges
When did you last buy a car? If it was in the last few years, your decision-making process likely looked a lot different than it might have 10 years...
Freebie Friday: Talk to Strangers
>br> As a kid you were always taught not to talk to strangers but, as ELEAD1ONE Partner Bill Wittenmyer explains in this #FreebieFriday, the...
Dominion DMS Clients Now Utilizing UpdatePromise Integrated Communications
Dominion DMS Clients Now Utilizing UpdatePromise Integrated Communications CHINO HILLS, CA – March 8, 2018 UpdatePromisetechnologies empower...
BLACK BOOK USED VEHICLE RETENTION INDEX RISES ON EARLY SPRING SELLING SEASON ACTIVITY
Several Car Segments Experience a Jump in the Index LAWRENCEVILLE, GA (March 8, 2018) – Black Book, a division of Hearst Business Media that...