There are many ways to stay connected with your customers: face-to-face, phone, direct mail, and multiple digital platforms like Google AdWords and...
Fixed Ops BFF
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BLACK BOOK USED VEHICLE RETENTION INDEX SEES 15 SEGMENTS WITH GAINS DURING MAY
Monthly Index Has Declined Just Three Times Over Last Ten Months LAWRENCEVILLE, GA (June 5, 2018) – Black Book, a division of Hearst that provides...
The Perfect Dealership: Mastering the Basics
Earlier this year I ran across a book by Max Zanan called “Perfect Dealership.” It is a must-read for all of your dealership management and...
The Power of Internal Marketing!
“Power to the People!” Treating the people on your entire team like they want to be treated will pay off with the biggest returns of any...
How to Tailor the Brand Experience for the Decision Maker
It’s critical to take the time to create ways to tailor your consumer brand experience to the female buyer. She is your number one referral source...
A Metric That Merits More Attention—Your Used/New Sales Ratio
When I was a dealer, we thought we were doing a pretty good job if we managed a .5:1 used-to-new-vehicle sales ratio. If we retailed 50 new...
Subscribe and Drive
As the first automotive group to launch auto subscription in our market, Wyler FastLane, I have been closely following the press and feedback on...
Innovate and Adapt
Where we were, is not where we are now, and not where we are going. Due to the demand from the public to look better, be faster, and charge less;...
Sustained Legacy for Greatness – So Many Layers of Benefits to Be Derived
Don't Let Your Comfort Keep You From Your Calling In attending the Digital Dealer 24 Conference & Expo this past April in Orlando, it became...
The Power of Bear’s a “Little Bit Extra”
In my “Mission Unstoppable” workshop (based on my book Unstoppable) I play a short video of six-time national champion and legendary Alabama...