WAYNE, PA., March 22, 2018 – MaximTrak Technologies, the automotive industry’s premier finance and insurance (F&I) platform provider, announced...
Dominion Dealer Solutions’ new Dynamic Reports Portal Provides Immediate Access to Marketing, Success and Engagement Reporting
NORFOLK, Va. – March 22, 2018 – Dominion Dealer Solutions announced today the launch of its new Dynamic Reports Portal for direct marketing. The...
7 Ways To Make Customer Service Communications Transparent
As our service industry experiences more changes over the next 5-10 years, there will be plenty of challenges in reducing customer defection, apathy...
Optimized Content: A Match Made in Marketing Heaven
Most automotive retailers are familiar with marketing concepts like search engine optimization (SEO) and “content,” or messaging that communicates...
Turning Productivity into Profit
A client emailed me that he had started using a tool to automate sending emails of commissions to the managers and sales people. He claimed, “This...
What is Your Strategy for a More Profitable 2018?
There seems to be a very pronounced interest in getting internal expenses under control and driving new profits after 2017 was recently wrapped up....
A Key Question For Dealer Groups: All For One Or One For All?
There’s near-sacred belief among dealers with multiple locations that each store should stand on its own. Dealers might centralize administrative,...
Growth in Chaos: Throwing your Marketing into Disorder WILL Improve Results
Doing things you are certain are safe feels good. It’s comfortable and it doesn’t create any anxiety. But rarely does significant growth come from...
Welcoming Your Newest Team Member: Artificial Intelligence
Artificial intelligence is here. It’s hard to miss, when you see how many Americans utilize personal assistants like Siri and Alexa on a daily...
ADESA Names New Executive Sales Director
CARMEL, Ind. – March 21, 2018 – ADESA, a business unit of global vehicle remarketing and technology solutions provider, KAR Auction Services, Inc....







