Annual Depreciation Forecast for 17%; ABS Pressures Stem from Higher Supplies LAWRENCEVILLE, GA (April 2, 2018) – Black Book, a division of Hearst...
BLACK BOOK & FITCH RELEASE 2018 JOINT VEHICLE DEPRECIATION REPORT
read more
VBOOST VIRAL VIDEOS FOR AUTO DEALERS REACH 7 MILLION VIEWS
Auto industry viral marketing innovator helps auto dealers drive more referral business from their customer’s friends and family through unique...
Searching for Service: Tips for a Successful PPC Campaign
When consumers search for vehicle service options in your area, does your dealership’s website appear on the search engine results page (SERP)? For...
3 Tips for Bridging the Customer Expectation Gap
Dealers are great at creating expectations. They advertise their dealerships as family owned, friendly, hassle-free and low-price leaders. These...
Inspiration isn’t Enough!
The gender gap in the automotive industry is not a gap at all; it's a canyon. The Catalyst Knowledge Centre of Information states that women occupy...
Margin Compression Takes A Bite—How Will You Bite Back?
For many dealers, margin compression in used vehicles has been a bit like a leaky water line. The truth is, the line’s been slowly dripping for...
A Mystery Shop for a Major National OEM (Part 2)
Last month, I introduced Part 1 of a two-part article series on a national Mystery Shop that Dealer Synergy conducted for a major OEM. We shopped...
NO, Dealers! You Don’t Need Work-Life Balance.
According to a recent study of young executives by HubSpot, one in two people say that they need to improve their work-life balance. One in two...
Six Steps to Promote People Properly
Some leaders excel at picking others for promotion and development while others lead their organizations into chaos or ruin with poor choices in...
Are You a Student, a Disciple, or a Disciple-Maker?
By Charlie Polston, Automotive Customer Retention and Profitability Consultant, BG Products, Inc. This article is for leaders—dealers, general...