Scot Eisenfelder shares what he believes the right marketing budget for service should be for dealerships.
How Not to Write for SEO
We know that you’re creating content for the benefit of your users. You want them to get the answers they need quickly and efficiently, and if your...
The Time for eContracting Is Now
I recently participated in a panel discussion at CBA Live focusing on dealer motivations, eContracting, operational efficiencies, and internal...
Collision Customer or Lifetime Customer? It Depends on the Data
Do you ever wake up in the morning, sip your coffee, and think, “Today is a great day to find a collision center!”? Of course not. Most people...
ELEAD1ONE Releases Free eBook: The Auto Dealer’s Guide to Digital Retailing
Atlanta, GA – April 24, 2018 – ELEAD1ONE today released a free eBook called “The Auto Dealer’s Guide to Digital Retailing.” Designed to be a...
Making Money with Merchandising
The auto industry has shifted to a digital-first world and dealers need to adapt or they will continue to see the compounding effects of margin...
Fidelis PPM Adds Remote Auto Repair Convenience to its Prepaid Maintenance to Help Independent, BHPH Dealers Attract More Customers and Sell More Cars
SCOTTSDALE, AZ, April 24, 2018 – Independent and Buy Here-Pay Here (BHPH) dealers will attract more customers and sell more cars by offering...
Compact Cars in Demand
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight...
Founding IAB Chairman Rich LeFurgy Joins LotLinx Board of Directors
Established technology advisor and early LotLinx investor brings years of AI and data-driven experience to the company CHICAGO, April 24, 2018 --...
Where to Find Your Next Great Salesperson? Try Your Favorite Restaurant!
“There aren’t any good salespeople anymore!” “No one wants to go into sales.” “Millennials just don’t have the work ethic.” If you’ve heard or said...







