Facebook has always been a platform for auto dealerships to raise awareness through advertising and to create customer engagement through the...
Why Facebook Marketplace Matters to Dealerships
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Where’s the Money in Your Dealership? The Service Department!
Ask anyone on the street “Why do dealerships exist?” and I imagine you’d get one primary reason again and again: to sell cars! That much seems...
How to Handle Inbound Sales Calls
As an industry, we have pretty much perfected the process of following up on Internet leads, but we are far from perfect when it comes to handling...
Automotive Brands On The Rise in July
Jeep share of interest on Jumpstart sites increased +15% from June 2017 to June 2018. In the past year, Jeep has leapfrogged Nissan and BMW and now...
Upside Down, Inside out and Round and Round
Any of you familiar with that classic song from Diana Ross, “Upside Down?” Well, sometimes it’s an apt description of what can be a complicated...
Leasing vs. Buying- The Most Affordable Vehicle Option for University Students
University students are leasing short-term vehicles to meet their transportation needs for college With hefty tuition prices rising each and every...
More Engagement, More Leads, More Deals: All-New Autotrader Delivering More Value for Dealers
ATLANTA, August 6, 2018 – Six months into its dramatic transformation, Autotrader is delivering the more dynamic car-shopping experience it pledged...
LEASE CREDIT APPROVAL RATES RISE TO 71.2% IN JULY
Lease Approval Ratings Continue to Improve in July Following Steady Approval Increase for 3 Consecutive Months CINCINNATI, OHIO (August XX, 2018) –...
How To Become A Data-Driven Marketer
It’s no secret that data-driven marketing is the key to marketing success today. This is evidenced by the thousands of data analytics platforms at...
BLACK BOOK USED VEHICLE RETENTION INDEX CONTINUES TO RISE THROUGH JULY
Continued Strength & Demand for Used Vehicles Drives Additional Increases in the Market LAWRENCEVILLE, GA (August 6, 2018) – Black Book, a...