Back in the early 1990s, the Internet was in its infancy. As a new phenomenon, not every business was sold on its benefits, or even why they should...
Wi-Fi is Like Water: You Need Plenty Of It and Here’s How to Do It!
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Cars.com July 2018 On-the-Lot Report Cross-Shopping Analysis
Which automotive brands do Cars.com mobile consumers visit the most? Which ones do they cross-shop while they are on someone else’s lot? Cars.com...
How Can I Personally Sell Cars Using Facebook?
Unless you have been ignoring Social Media, Industry Conferences and Publications for the last year you have probably heard how great Facebook can...
Think SEO is Just for Your Automotive Website? Think Again.
Search engine optimization is one of the most misunderstood marketing strategies in the automotive industry. Why? It’s because many dealerships...
Hard Facts: 2 Top Strategies For Retaining Millennials
This isn’t your Grandfather's workforce anymore. ? It’s no secret that in this day and age, it’s harder than ever to retain young staff. The stats...
Automotive Industry Expert Cory Mosley Launches MOSLEYB2B.COM to Help Vendors Win More Sales
RICHMOND, VA – August 17, 2018 – Progressive automotive retailing expert Cory Mosley, CSP, launched today MOSLEYB2B.com, a strategic consulting and...
#Freebie Fridays: Email Is Not Dead
The rules of email marketing have changed. ELEAD1ONE Partner Bill Wittenmyer explains the importance of targeted, relevant email content in this...
Auto Subscriptions: Winning the Present While Preparing for the Future
There’s a lot of buzz around subscriptions as a new ownership model, with various industry pundits forecasting major disruptions for dealers. I see...
SWAPALEASE.COM RELEASES LEASE TRENDS REPORT FOR SECOND QUARTER
Search Traffic on Secondary Market Jumps; Shoppers Seeking Alternate Options From Fewer OEM Incentive Offers CINCINNATI, OHIO (August 16, 2018) –...
Are You Lonely in Your Communication with Customers?
Somewhere in the North Pacific Ocean, there lives a whale that cannot communicate with other whales. You see, whales communicate via sub-sonic vocal...