In the age of customer experience, successful salespeople have transitioned from an “always be closing” mindset to an “always be helping” mindset....
In Car Sales, the Best Social Marketer Wins
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Resolving Dealer Mysteries Requires a New Standard
Are you ever frustrated by the inaccurate sourcing of sales? I’m sure that most of you do everything in your power to track (as accurately as...
Donate, Sell or Trade-In? Kelley Blue Book Helps Car Owners Make Informed Decision About Current Vehicle
IRVINE, Calif., May 10, 2018 – When shopping for a new car, knowing your current vehicle value plays a major role in whether equity will be applied...
Save Today…Gone Tomorrow
There is no question that dealerships are focused on cutting costs in 2018. We see it in our business, we heard it at NADA, and we talked with...
Marketing Mistakes: A Little Pizza While You Die?
I’m pretty sure most of you have received some sort of marketing that was either irrelevant, offensive or perhaps just made you say, “Why the heck...
CONSUMERS & DEALERS STILL PREFER LEASE DEALS DESPITE RISING INCENTIVES ON AUTO LOANS
Lease Payments Still Lower Despite Falling Residuals; Dealers & OEMs Not In Agreement CINCINNATI, OHIO (May 9, 2018) – Swapalease.com, the...
Omni-what? Your Dealership and the Emergence of the Omnichannel Approach
There’s no doubt about it: the car-buying process has changed pretty radically in the past 15 years. Whereas a customer’s journey used to begin and...
10 Questions to Ask When Hiring a Social Media Manager
Every dealer wants his or her business to grow. At some point (maybe it's today), you'll likely recognize the valuable marketing opportunities...
“Voicemail:” Untapped Opportunity
There are always conversations about phone sales or how important having an inbound/outbound phone strategy is, and debates on what is the “best”...
Digital Dealer 24 Recap
NO UMBRELLA NEEDED Warm sunshine in April makes Florida the happiest place on earth for Digital Dealer’s spring conference and expo. This year, the...