There is a significant chasm between what marketers post on social media and what consumers want to see brands post, according to recent research...
Study: Social Marketers Missing the Mark on Consumer Content Preferences
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Branding Secrets of ‘My Pal Sal’
As a student of successful ‘branding’, I’ve always been fascinated by the branding success of one of my favorite restaurants in New York City,...
The Reality Of An Uncontrolled Service Reception Process
So, I'm asked to work with a caring and aggressive client suffering a service process failure rate the original New York Mets would have been proud...
Drive Drama from Your Dealership
There is little that is less productive for a team member to engage in than drama, and to subsequently become a “drama-baby” in the process. In...
Why do You Work So Hard Chasing 2 ½% Gross While Ignoring 70% Gross?
Breaking News: You take more money to the bank grossing $0.70 per dollar than you do grossing $0.02½ per dollar! According to the NADA DATA report...
How to Target Car Shoppers on Facebook, Post-Cambridge Analytica Scandal
Back in March 2018, Facebook announced an end to Partner Categories, the ad targeting parameters that were sourced by third-party data providers...
The Disconnect of Marketing Attribution
A couple of years ago I uttered the following statement on stage “marketers, and the media, like to create problems that they will solve for...
It’s Time to Break Away From Status Quo
The dealer management system (DMS) touches every aspect of a dealership’s business. It can collect, store, manage and interpret data across a...
Find Cars at Auctions with Profit Potential
It’s crucial in today’s market, to spend your money and time wisely. With only so many hours in the day to find and source cars at auctions,...
UnityWorks’ YouTube Video Campaigns Drive 50,000 Dealership Visits
October 4, 2018, Minneapolis, MN—UnityWorks, the leading provider of micro-targeted dealer video campaigns for the retail automotive industry,...