First of all, marketing in general is over saturated. It’s becoming more and more difficult to release a marketing campaign that stands out from the...
This is How Marketing has Changed in the Last 15 Years
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How Automotive Dealers Can Connect with a Mobile Audience on Instagram IGTV
Auto dealerships that want to be relevant in the mobile era are turning to Instagram, as well they should. The mobile-centric platform recently...
Why Digital Marketing Should Be a Priority at Your Dealership
As time goes by, digital marketing is increasingly integrated into car dealerships’ ad budgets. Because of that, many options have developed which...
Why Digital Retail Is Great News for Automotive
It’s pretty much impossible these days to talk about automotive without talking about digital retail solutions. That’s not surprising, now that 80%...
The ‘BIG 5’ of Marketing Success!
The BIG #1: Define Your Brand! Not the brand(s) of vehicles you sell…YOUR brand! Why do people buy from you? For decades we’ve trained our...
Bridge the Gap Between Offline Car Sales & Online Actions With Facebook’s Offline Conversions
Traditional marketers in the auto industry typically focus only on a last-click model. This means that a lot of value in ads and user attribution...
To Text or Not to Text?
Is texting a part of your dealership’s communication strategy with women customers? When used properly, texting as a business practice is a direct...
Your Supplier Base Is Costing You Big Money
Dealers that are preparing for future tough or leaner times are looking at all options to dial down their cost structure. They are looking at...
Commentary: Online-Only Car Sales Are Hurting the Industry
A millennial car buyer surfs the web while sitting on his couch, finds the car he wants, finds the low price he wants, reads reviews of the online...
Dealership Real Estate – to Invest or Not?
In the first quarter of 2018, dealership rents rose considerably on a quarter-over-quarter basis (see Chart 1). This increase is both a blessing and...