Most dealers have heard of Google Analytics (GA), and they may know it is installed somehow on their website. They might even understand that GA...
Help! My Google Analytics has been taken Hostage!
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Drive Bookings with Accurate Appointment Availability
Your service shop’s online scheduling tool is invaluable for streamlining the booking process for both your customers and your advisors. However,...
How To Improve Online Engagement and Increase Auto Sales
Recent research from McKinsey shows that nearly 90% of millennials use online sources for vehicle research. That’s a staggering amount of potential...
Unlocking the Power of Personalization for Dealer Marketing
We all know that there is enormous value in personalizing our message to potential customers, but most of our efforts end up feeling clumsy and...
What Percentage of Your Resources Should You Invest in PR Campaigns?
PR is an acronym for public relations. Until recently, there have been problems with understanding and giving accurate definitions when it came to...
IAA Opens New State-of-the-Art Facility in Wichita
Newly Relocated Facility Boasts More Than 40 Acres of Storage Space WESTCHESTER, Ill. – July 27, 2017 – Insurance Auto Auctions, Inc. (IAA), a...
Is Complacency Holding Your Dealership Back?
Henry Ford once said, “Most people spend more time and energy going around problems than trying to solve them.” From sales and marketing to service,...
How to Put Google and Apple Maps to Work for Your Dealership
How findable is your automotive dealership on Google Maps and Apple Maps? And what do shoppers find when they locate you on these popular apps?...
VIDEO: Combat Margin Compression by Improving Your Time-to-Line
With the growing awareness of increased margin compression, many dealers believe they can simply sell more cars and make up the difference through...
Dealertrack Registration and Title Solutions Wins Contract Award from the State of Indiana
Company scored highest in RFP process to provide third party title and registration solution statewide GROTON, CT –July 25, 2018 – Dealertrack...