My recent conversations with dealers reveal three common concerns about their used vehicle performance. I thought I’d use this article to address...
3 Common Used Vehicle Concerns and Their Cures
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Bridge the Gap Between Where You Are and Where You Want to Be
Last week I had a call from a young man whom I have come to respect due to his commitment, courage and tenacity as a new salesperson in the...
Accountability: The Centerpiece of Success in Fixed Ops
The greatest challenge in the automotive industry today is finding leaders who will lead, managers who will manage, and directors who will provide...
Disciplined Innovation
“If you have always done it that way, it is probably wrong.” - Charles Kettering “Innovator,” “disruptor,” “game changer” all phrases describing...
8 Tactics to Help You Stand Out on Social Media
There is a war for attention right now on social media. The only way for a dealer to stand out on social media is to rise above all the noise....
5 Signs It’s Time to Part Ways with Your Conversion Tools
With digital marketing transforming at a rapid pace, everyone has become more discerning online. Shoppers do 80% of the buying process digitally,[1]...
What Does Chat Have to Do with 867-5309?
Jenny. Tommy Tutone said it in 1981 and many of you reading this know that number. It’s Jenny’s number. And we remember it. Why? Sure, it was a...
Tailwinds & Strategies in Service (Part 2)
Scot Eisenfelder explains how tailwinds are affecting independent repair facilities and why it's more important than ever to have strategies to...
Why Facebook Marketplace Matters to Dealerships
Facebook has always been a platform for auto dealerships to raise awareness through advertising and to create customer engagement through the...
Where’s the Money in Your Dealership? The Service Department!
Ask anyone on the street “Why do dealerships exist?” and I imagine you’d get one primary reason again and again: to sell cars! That much seems...