As I wrote in my April 2018 article, Google’s “Questions & Answers” feature is both the latest challenge and opportunity for dealerships. ...
Google adds Notifications to “Questions & Answers”
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CDK Websites See Significant Organic Traffic Increases
The Recent Google Algorithm Affected Traffic Flows Across CMSs August 20, 2018 — Reunion Marketing personnel noted a remarkable increase in organic...
Be Authentic. Be Driven. And Don’t Let the Waves Take You Down.
Let me start by saying that I love to surf. Back in my younger days, I was able to qualify and had the opportunity to compete on the pro tour. At...
An Effective Social Media Presence Takes More than Simply Posting Content
Dealerships are coming around and increasingly realize the importance of having a good social media presence. Perhaps it’s due to the reach and...
Spotting and Combating the Three Most Common Forms of Cybercrime
As dealership data increasingly goes digital, so too do the criminals who are looking to steal your customers’ valuable information. By falling...
Substantial Growth in Automotive and Transportation Segments Drive 1H ’18 Spireon Results
73 new franchise dealer customers signed in the first half of 2018, fueling 65 percent increase in device shipments versus 1H 2017 36 percent...
The Importance of Cohesion for Multi-Store Marketing: Consistency is Key!
In the old days of traditional advertising, best practices advised that a consumer needed to hear or see the message three times before they...
GENERATIONS DIGITAL CELEBRATES 1ST ANNIVERSARY, SAVING CLIENTS FROM $3,000- $8,000 IN WASTED DIGITAL AD SPEND MONTHLY
Former Dominion Vice President, George Nenni, celebrates successful first year with his digital marketing consulting firm. Middletown, OH (August...
Wi-Fi is Like Water: You Need Plenty Of It and Here’s How to Do It!
Back in the early 1990s, the Internet was in its infancy. As a new phenomenon, not every business was sold on its benefits, or even why they should...
Cars.com July 2018 On-the-Lot Report Cross-Shopping Analysis
Which automotive brands do Cars.com mobile consumers visit the most? Which ones do they cross-shop while they are on someone else’s lot? Cars.com...