Today one of five vehicles on the road are under recall. This year alone there have been 46 million vehicle owners notified of a recall; seven...
How to Boost Your Recall Completion Rate
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Hello, Is It Me You’re Looking For?
I frequently write about how, in my opinion, dealerships would be wise to expand their thinking and change attitudes towards recall customers … and...
Hard Facts: How to Grow in the Job You Have – Creating Professional Opportunities
If you’ve ever stayed with a company for more than a few years, you know that sometimes after working hard and rising your way up— it’s common to...
Cox Automotive Solutions Lab opens at Northwood University
The Cox Automotive Solutions Lab at Northwood University in Midland, Mich. officially opened with a ribbon-cutting ceremony on August 29. The Cox...
Spireon Announces New Kahu Enhancements Designed for Auto Dealer Groups
Latest Features Help Multi-Store Dealers Improve Inventory Management, Facilitate Trades and Increase Visibility to On-Lot and Off-Lot Activity...
Can You Sell Cars on Facebook Marketplace?
Since Facebook has exploded, businesses have all rushed to capture their audience’s attention and leverage the platform’s marketing potential. In...
POTRATZ RANKED ON 2018 TOP COMPANY CULTURES LIST PRESENTED BY ENTREPRENEUR MAGAZINE
Schenectady, NY - POTRATZ was recently ranked on Entrepreneur's Top Company Cultures list, a comprehensive ranking of U.S.-based businesses...
Think Tank: Humanizing Your Marketing with Video
Your marketing is what's meant to drive leads to your door, but that doesn't mean every aspect of your marketing needs to include a pitch or sale of...
Is the Pre-Qualification Game Losing You Sales?
The sheer volume of leads many dealerships receive can be overwhelming. And, not only do they have to respond (hopefully quickly) to any new leads,...
Three Merchandising Best Practices to Maximize Inventory Turn
In my last blog, I discussed how dealerships can lose significant profit by failing to merchandise vehicles efficiently. Simply put, you can’t sell...