Dealerships spend a lot of money on leads. The bigger the store, the more money spent. And, added to that expense are staffing costs and the time...
What We’ve Got Here is a Failure to Communicate!
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You Fired the Agency… But They Still Track Your Site?
Dealers spend large sums of money driving visitors to their website. They spend on digital marketing such as paid search, paid social, display ads,...
The Weakest Link in Data Attribution Part II: Data Standardization
Today, too many dealerships rely on old attribution models, such as first-click or last-click. While current technological advancements provide a...
Getting the Most Bang from your Social Media Bucks
Today, it’s a well-known fact among dealers that a consistent presence on social media properties is vital to keeping their brand in front of...
How Trustworthy Is Your Dealership? Take the Quiz!
Women make a full 45% of new consumer car purchases—that’s no small market. And when it comes to making these purchases, this market tend to...
5 Retention Greats in Auto History
Like many of you, I like “Best of” lists. They can often be amusing, but also provide a great tidbit or two of very applicable instruction. That’s...
Are You Listening?
The stereotype of the car salesperson of yesteryear who didn’t let the customer get a word in edgewise stubbornly persists. Yet it is largely a...
Drive Profits with Improvements to Your Wholesaling Process
As a half-full glass kind of person, I believe there are opportunities for franchised dealerships to thrive in the days ahead. Yet as a realist, I...
How Technology has Transformed Customer Service
Technology has increased by leaps and bounds. It's also greatly improved our lives. This impact spills over into the business world in several...
Turn One-Time Visitors into Lifelong Customers
The objective for dealerships is profitable growth. All the things that dealers manage every day — customer interactions, vehicle inventories, CSI...