By Kyle Keogh, Automotive Industry Director, Google Technology is changing the car-buying experience. Consumers are no longer taking a linear path...
How to Drive Growth Through Digital Marketing
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If Your Inventory Strategy Isn’t Harnessing Your Data, You’re Falling Behind
As many analysts have predicted, 2019 is off to a rocky start for auto sales. Challenges from a variety of factors including rising interest rates,...
How to Become a ‘YouTube Boss’
Automotive consumers are moving from traditional to digital formats for their research prior to traveling to 1-2 dealerships. One of those formats...
Make It Happen or Watch It Happen – It’s a Choice
Most managers have made observations concerning important policies, procedures, and methods which at one time were put in place, only to ultimately...
Overall Depreciation Rates Stable
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight...
3 Metrics to Measure Automotive BDC Performance
Does your dealership use an external BDC for sales calls? Many managers like to keep control of their sales process in house, but realistically, the...
4 Keys to Overcoming Marketing Attribution Challenges in the Automotive Industry
The automotive industry faces a unique set of challenges caused by major changes in global markets and consumer demand. Those changes mean it’s more...
Cars.com Introduces Only Automatic Solution to Auto-Populate Options and Features Data for All Dealer Listings
AutoCorrected™ will instantly complete build data for all dealer listings, saving dealerships millions of dollars in lost profit margins and...
NADA 2019 Recap
Another year, another NADA Show has passed, and Digital Dealer was there along with 22,000 other automotive industry professionals. The NADA Show...
2019 Women’s Car Buying Report
Women now account for 45% of new car purchases – approaching a tipping point. With this segment responsible for buying 7.74 million new vehicles in...