By David Weaver, CSP® Associate, The Rawls Group A few years ago, I received a call from a successor candidate we had been working with for the past...
Automotive Manufacturers New Direction Affects Long-Term Dealer Planning
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Pricing Strategy: Dare to Compare
Many years ago, I helped engineer a program with a major manufacturer called “Dare to Compare,” where the dealer (or contracted firm) conducted a...
How to Avoid the End-of-Month Crunch
Do you ever wonder why dealerships and consumers alike are all programmed to buy cars at the end of the month? Asking how this happened is like...
Three Tips in Three Seconds: Speed Matters
The biggest driver of customer satisfaction today is speed. As many have heard by now, the attention span of goldfish is 9 seconds. Human beings are...
Sustaining a Successful BDC
By John Sevier, CEO, Dealer Advantage BDC We’ve all heard the most common arguments both for and against dedicated Internet Departments – no need to...
4 Strategies for Effective Dealership Marketing on Facebook
We know navigating the digital space can be tough. With so many options for digital marketing, how do you decide where to spend, and most...
Prodigy Appoints Successful Automotive Industry Sales & Creative Strategist Benjamin Hadley as VP Strategy
SAN FRANCISCO, CA – March 25, 2019- — Prodigy, a unique, seamless online to in-store sales platform for automotive dealerships, today announced the...
Busy is a Decision
“Not now I’m busy….” has become the most pervasive and widely used phrase in the modern car dealership, impacting morale, efficiency, and employee...
Conquesting Through Service
New vehicle sales are slowing, front-end margins are shrinking and economic experts predict a recession within three years. For auto dealers, these...
Speed Matters – Consumer Website or Dealer Website Google Ads
Annual announcements are nothing new for Google. If nothing else, Google rolls out new marketing elements, metrics and key performance indicators on...