In my weekly visits with automotive dealerships, the largest area of waste in digital marketing spending is with paid search. Unfortunately, dealers...
4 Questions to Ask Your Paid Search Provider
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How Google Shook the Auto Industry with its Latest Update: And What Dealers Can Do About It
On March 12, 2019 Google shook the automotive industry with updates that were drastic in shaping how websites are ranked within its results....
Expand Service Department Reach & Volume with Customer Convenience, Transparency & Feedback
Many businesses focus on improving customer convenience as a means to expand their reach and volume of commerce. It’s not just Internet companies...
Are You Dodging Bullets with Your IT Strategy?
Recently I talked to a dealer whose internal information technology (IT) person had quit suddenly after receiving another job offer. The dealer...
Making Leaders Out of Managers
A common concern shared in the car business is “Where are all of the good people?” There is a shortage of talent, and an even bigger shortage in up...
A Blueprint to Creating a Successful Video Email Strategy
By Mike DeLong, VP of Dealer Services, Covideo Lights…Camera…Action! There is no doubt that video has become increasingly popular within the auto...
Cut the Losses: Turn Wholesale into Profit Gains
By Alison Spangler, Senior Director for Manheim Digital Many dealerships have long held the view that the wholesale used vehicle market is an option...
How Are Women’s Brains Wired? What Customers are Thinking in Your Dealership
When a woman shops at your dealership, do you know what she is thinking? Do you know what is important to her? While that may seem impossible,...
PointPredictive Launches Auto Fraud Alert
Powerful new solution offers more than 100 new alerts and red flag indicators to improve identification of fraud risk prior to loan funding SAN...
vAuto Announces Enhanced Dealer Trade Functionality to Conquest
Improvement helps dealers to quickly make confident, informed decisions on every inbound trade Oakbrook Terrace, IL. – April 2, 2019 – vAuto...