Running a successful dealership is no walk in the park. It requires consistent focus, commitment, execution, and follow through. This article will...
S.T.R.I.D.E to Business Success
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Behavioral Marketing for the Major-Life Purchase: Automotive
Demographics don’t change much, but man, when they’re wrong they can cost you a lot of money. That’s why I’m trying to understand why marketers have...
Winning With Online Shopping Tools
By Brad Korner, General Manager of Cox Automotive Rates & Incentives As automotive professionals, when was the last time you admitted that...
The Key to Spending Your Advertising Budget More Efficiently: Create a Versatile Portfolio
By Andy MacLeay, Director of Digital Marketing – Dealer.com In recent years, global advertising spend has skyrocketed. In 2018 alone, companies...
7 Seismic Shifts Coming to Automotive CRM
We live in a world where new technology swirls around us at a relentless and often dizzying pace, yet as we look closer inside the automotive...
Customer Loyalty: Playing the Long Game
How long does it take to build customer loyalty? It might start with a great sales experience, but if a customer feels like they've been taken...
Attention Florida and New York Dealers: Your Website Could Be At Risk!
In this blog I’d like to talk a little bit about American with Disabilities Act (ADA) accessibility and your websites, quickly covering some...
Social Media Transformation
There are three huge ways to transform the Social Media at your Dealership. Tell Your Story Telling your Digital Story is a huge step in the right...
How to SPOT and STOP Policy & Shop Supply Abuse
By Ken Rock, Customer Care Manager, Auto/Mate Dealership Systems Do you know how much revenue your store is losing due to policy and shop supply...
How to Speed Up Service Transaction Time
When you buy something online, checkout can take mere seconds. And chances are good that your credit card was saved from previous transactions,...