The word “transparency” gets floated around the automotive industry quite often – especially in the last few years. The days of “the invoice is...
One Factor that Impacts Dealership Profitability
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How to Grow Loyalty with Service Marketing
For car dealers, the opportunity to create loyal customers might start with a sale, but true loyalty is created in the service department. According...
Spireon’s GoldStar Wins Connected Car Product of the Year in 2019 IoT Breakthrough Awards
Recent GoldStar enhancements create unmatched value for consumers, dealers, and lenders IRVINE, Calif., Jan. 3, 2019—Spireon, the vehicle...
3 Lines of Defense Against Cyber Attacks
How confident are you that your dealership can withstand a cyber attack? In my experience, most dealers underestimate the threat of attack and...
MOBILE EINSTEIN ANNOUNCES CORPORATE NAME CHANGE TO MOBILE DEALER TO REFLECT ITS SPECIALTY IN AUTO DEALERSHIP APP SOLUTIONS
Ottawa, Ontario – January 2, 2019 – Today, Mobile Einstein, the leaders in mobile app and geo-fencing solutions for car dealerships and auto groups,...
The Duality of Conferences
When it comes to working conferences, there are many different thought processes. The first, of course, is that a lot of money is spent between the...
How to Protect Customer Data During the Holiday Sales Season
With advertisements of cars with giant red bows plastered around America, it’s no surprise that December truly is one of the most popular times of...
The Pre-Owned Model of Quality Over Quantity
In the used vehicle business? Want to or not, most dealers are. Manufacturers have their hand in it as well, controlling the dealer to some point on...
Can Dealers Compete with Online Used Vehicle Retailers?
Read the headlines and you see it everywhere: online used vehicle sales are booming. Carvana is expanding into dozens of new markets and although it...
L2TMedia Now Participating in the General Motors Dealer Digital Solution Digital Advertising Program
L2TMedia is now participating in Enhanced Digital Advertising and in-Market Retail We are proud to announce that L2TMedia has completed all...