There's nothing better than getting your content in front of eyes that are in-market in your industry. One place you know you can find those...
How to Earn Your Competitors Customers – Conquesting Hacks
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Are You A Good Leader?
All businesses need good leaders who know what it takes to be profitable, but also how to retain employees who are valuable to the business....
Digital Dealer 26 Recap
DD26 could have been subtitled, The Marketeers Strike Back. I believe I counted 104 sessions, 62 of which (60%) were dedicated to marketing and/or...
Detroit’s Waymark Chosen Over Lyft For “Best New Tech” Award at 2018 Digital Dealer Conference in Las Vegas
Video ad startup Waymark wins top tech prize at premiere auto-dealer conference DETROIT, Nov. 9, 2018 /PRNewswire/ -- Detroit-based Waymark, an...
Are Your Digital Retailing Efforts A-Maze-Ing?
While the components of digital retailing have existed within our industry for some time, digital retailing as a concept has not. Indeed, dealers...
Cut the Cord on Third-Party Data
Like any sales company, dealerships want to get their messaging and advertisements out to as many people as possible. It’s historically been a...
Rethinking the NFL Draft Model—Marketing as QB
Tonight four of the top draft picks in the NFL Draft are expected to be quarterbacks. Meanwhile, two of the top 32 will be wide receivers. Recently...
A Mobile First Strategy is the Future of Marketing
Consumers increasingly use mobile devices to view content online. Study after study cites the fact that mobile devices are on a continued rise as...
Cars.com Partners with Tragedy Assistance Program for Survivors (TAPS) for Memorial Day Weekend Campaign
Cars.com Commits Up to $1 Million of the Site’s Media to Drive Awareness of TAPS Critical Programs and Services to Help Families Grieving a Military...
Naked and Afraid? How a Survivalist Mindset Breeds Mediocrity
Have you ever seen the show "Naked & Afraid?" Two contestants strip down, head into the wild and basically starve for three weeks until someone...