If your F&I team operates on all cylinders, chances are they have created an F&I culture within your store. This type of culture is one...
Three Steps to Create an F&I Culture
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The Million-Dollar Question: Can You Sell Cars?
In this competitive auto retail space, salespeople have the potential to earn six to seven-figure income -- a compelling reason why many individuals...
The 4 Laws of Influential Conversations –Part 2
It’s our conversations that shape our results. We live in the Age of the Consumer, and it takes more than a just good price and a good product to...
Inspire Your Guest to Invest
The primary purpose of a professional service advisor is to sell service, or as Scott Russeau puts it, “inspire your guest to invest!” Earlier this...
The Whole-Dealership Data Layer: The Time Has Come to Unify Your Data and Measure ROI
Picture the following scenario: you check your dealership’s monthly ad performance and notice an increase in clicks on one of your campaigns. Great...
10 Traits of an Extraordinary Social Media Manager
With the increase of consumer preference to use online channels for communication, it's crucial to devote attention to who might be best equipped to...
Broadcast Advertising Back to the Future!
I remember when I had to wear a tie every day for business. I bought a lot of ties because every year the fashion gurus in concert with the...
Demystifying Digital Marketing: Using Metrics to Assess Effectiveness
By Tony Allison, Justin Cerone and Steve Wojcicki These are fast-changing times for auto dealers, as various forms of digital technology...
Top 5 Reasons Dealers Need to Engage Their State Dealer Association
With the automotive retail industry, a full decade from the depression of 2008-2009, and with vehicle sales relatively flat over the past few years,...
The Tales of a Parts Pro…
Not much is written about the travails or the contributions of parts counter personnel. These suppliers of necessities are in fact integral to...