Current estimates put roughly one million electric vehicles on the road in the U.S. today. According to media reports, this milestone was achieved...
Selling F&I Products On Alternate Fuel Vehicles? Here’s What To Know
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Affinitiv Releases Free eBook for Auto Dealers: Turbocharge Your Owner Retention Program (ORP) Marketing
eBook shares 9 marketing campaign strategies proven to increase customer loyalty and service revenue Chicago, IL—June 3, 2019— Affinitiv, the...
Manheim Express Expands Capabilities to Help Dealers Buy and Sell Inventory Faster
ATLANTA – With dealers increasingly turning to digital channels to buy and sell vehicles on their time and terms, Manheim continues to scale support...
4 Tips for Creating Engaging Social Media Content
Most businesses nowadays understand that having a social media presence is imperative for the best exposure to their target audience. However, many...
Coupons: What to Consider
Price is often a major factor in the purchase of any service or product. But it’s important to separate perceived price and received value. For...
Maximize Your Profit With Omni-Channel Retailing
Gone are the days when dealerships were at the center of the transaction. Today, the process begins online and customers don’t even have to set foot...
10 Core Beliefs of Highly Influential Sales Leaders
Influential sales leaders are unmistakable. They are people of interest, people of insight, people of purpose, people of direction, people of value,...
Interview with Melanie Borden of Celebrity Motor Cars
A Fashion Institute of Technology graduate, Melanie Borden has spent the majority of her 14+ year marketing career in the automotive tech industry....
Tracking Data to Outpace the Competition
Keeping track of data provides insight on how your dealership is performing, lets you know what you should currently be working on, and helps you...
Social Selling 10 Actions to Get Traction
Every salesperson wants to be the one who customers choose. The advancements in social media have made it easier than ever to engage and stay...