Technology is changing the car-buying experience. Consumers are no longer taking a linear path to purchase. Today’s consumer journey just isn’t that...
How to Drive Growth Through Digital Marketing
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Mobile Dealer Announces Strong Digital Customer Growth with Wins Across Automotive, Trucking and Motorsports Dealership Groups
Ottawa, Ontario – March 4, 2019 – Mobile Dealer, the leader in mobile apps, digital marketing, and geo-targeted communications solutions for...
Making PPC Clicks Count
As many dealership marketers know, search campaigns are a necessary part of a multi-channel marketing strategy. The danger with search campaigns is...
ADESA Announces Auction Leadership Changes Aimed at Enhancing Customer Experience and Continued Growth
New Regional Vice President-West Region and General Manager Changes in Las Vegas, Birmingham, Little Rock, Orlando and Tulsa CARMEL, Ind. – Feb. 28,...
Autotrader Names 10 Best Car Interiors Under $50,000 for 2019
ATLANTA, Feb. 28, 2019 – American drivers spend on average more than 290 hours behind the wheel each year, according to the AAA Foundation for...
Automotive Leadership Roundtable (ALR) Attracts Best and Brightest to Miami this March
MIAMI, FLA — Feb 26, 2019 —The Automotive Leadership Roundtable and Awards Dinner, the Oscars of the automotive industry, returns to the iconic...
How to Drive Growth Through Digital Marketing
By Kyle Keogh, Automotive Industry Director, Google Technology is changing the car-buying experience. Consumers are no longer taking a linear path...
If Your Inventory Strategy Isn’t Harnessing Your Data, You’re Falling Behind
As many analysts have predicted, 2019 is off to a rocky start for auto sales. Challenges from a variety of factors including rising interest rates,...
How to Become a ‘YouTube Boss’
Automotive consumers are moving from traditional to digital formats for their research prior to traveling to 1-2 dealerships. One of those formats...
Make It Happen or Watch It Happen – It’s a Choice
Most managers have made observations concerning important policies, procedures, and methods which at one time were put in place, only to ultimately...