By John Sevier, CEO, Dealer Advantage BDC We’ve all heard the most common arguments both for and against dedicated Internet Departments – no need to...
Sustaining a Successful BDC
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4 Strategies for Effective Dealership Marketing on Facebook
We know navigating the digital space can be tough. With so many options for digital marketing, how do you decide where to spend, and most...
Prodigy Appoints Successful Automotive Industry Sales & Creative Strategist Benjamin Hadley as VP Strategy
SAN FRANCISCO, CA – March 25, 2019- — Prodigy, a unique, seamless online to in-store sales platform for automotive dealerships, today announced the...
Busy is a Decision
“Not now I’m busy….” has become the most pervasive and widely used phrase in the modern car dealership, impacting morale, efficiency, and employee...
Conquesting Through Service
New vehicle sales are slowing, front-end margins are shrinking and economic experts predict a recession within three years. For auto dealers, these...
Speed Matters – Consumer Website or Dealer Website Google Ads
Annual announcements are nothing new for Google. If nothing else, Google rolls out new marketing elements, metrics and key performance indicators on...
Don’t Play the “Blame Game!”
It’s not my fault – but it IS my responsibility to fix it! This attitude has served me very well in my career. All too often we get wrapped up in...
Takata Strikes Back with a Vengeance
I realize that we’re all probably sick of hearing about the Takata airbag recalls. Take a deep breath because it’s not over yet! As faulty Takata...
Digital Retailing: What’s the Holdup?
By Gregory Arroyo, Senior Content Manager, DealerSocket Where are dealers when it comes to digital retailing? That was the question I posed to one...
Northwood University Recognizes Sandy Schwartz as 2019 Outstanding Business Leader
The annual Outstanding Business Leader Awards program recognizes leaders in the American free-enterprise system. Selection is based on personal...