By Raquel Rodriguez, Founder, R2 Media Connected TV (CTV) offers a major advantage in reaching Millennials, better known as the generation of...
Connected TV: The Future of Video Advertising
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Stuck for Website Content Ideas? Try This!
One critical best practice that helps drive more traffic to your website is to continuously create new content. Google crawls websites to find...
2019 Women’s Car Buying Report: Key Takeaways to Maximize Sales and Service with Female Customers
By Jessica Roberts, Director of CSI and Retention, AutoLoop According to the 2019 Women’s Car Buying Report* by JoinWomenDrivers.com, female buyers...
Outsell’s New Mileage Estimator Predictive Model Helps Dealers More Accurately Target Consumers in their Customer Journey
Predictive analytics help dealers determine which communications consumers should receive, tailor dynamic content, and serve up timely and relevant...
Speed to Sale Must Become the Primary Focus for Used Car Success
PALO ALTO, CA, July 24, 2019 — J.D. Power Valuation Services recently reported continued strong used car sales through the first half of 2019....
Spireon Appoints Industry Veteran Brian Skutta President of Automotive
Vehicle finance and franchise dealer segments combine forces for future growth IRVINE, Calif., June 12, 2019—Spireon, the vehicle intelligence...
Autotrader Names 10 Hottest Used Cars for Summer 2019
ATLANTA, July 24, 2019 – Cannonballs into pools won’t be the only thing making a splash this summer. Thanks to Autotrader, car shoppers can spend...
4 Tips for Texting Success
Text messaging is the most popular data service in the world. It’s quick, easy and effective. The open rate for texts is a sky-high 98 percent,...
3 Danger Signs Your Phones are Letting You Down
by Tom Harsha, Chief Product Officer at CallRevu I often meet with auto dealers of all sizes across the U.S., and what I’ve seen is that very few...
The Art of the Digital Deal
By Kelly Mulroney, SVP of Product & Engineering, Cox Automotive Amazon’s success proves that online shopping is here to stay. The retail giant...