In this blog I’d like to talk a little bit about American with Disabilities Act (ADA) accessibility and your websites, quickly covering some...
Attention Florida and New York Dealers: Your Website Could Be At Risk!
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Social Media Transformation
There are three huge ways to transform the Social Media at your Dealership. Tell Your Story Telling your Digital Story is a huge step in the right...
How to SPOT and STOP Policy & Shop Supply Abuse
By Ken Rock, Customer Care Manager, Auto/Mate Dealership Systems Do you know how much revenue your store is losing due to policy and shop supply...
How to Speed Up Service Transaction Time
When you buy something online, checkout can take mere seconds. And chances are good that your credit card was saved from previous transactions,...
4 Questions to Ask Your Paid Search Provider
In my weekly visits with automotive dealerships, the largest area of waste in digital marketing spending is with paid search. Unfortunately, dealers...
How Google Shook the Auto Industry with its Latest Update: And What Dealers Can Do About It
On March 12, 2019 Google shook the automotive industry with updates that were drastic in shaping how websites are ranked within its results....
Expand Service Department Reach & Volume with Customer Convenience, Transparency & Feedback
Many businesses focus on improving customer convenience as a means to expand their reach and volume of commerce. It’s not just Internet companies...
Are You Dodging Bullets with Your IT Strategy?
Recently I talked to a dealer whose internal information technology (IT) person had quit suddenly after receiving another job offer. The dealer...
Making Leaders Out of Managers
A common concern shared in the car business is “Where are all of the good people?” There is a shortage of talent, and an even bigger shortage in up...
A Blueprint to Creating a Successful Video Email Strategy
By Mike DeLong, VP of Dealer Services, Covideo Lights…Camera…Action! There is no doubt that video has become increasingly popular within the auto...