Synopsis: Sarasota, Fla.-based Textmaxx Pro, a national SMS communication and marketing platform firm takes first place in Tech Tank competition...
Textmaxx Pro Wins ‘Tech Tank’ Top Technology Product at 2019 Digital Dealer 26
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Digital Dealer 26 Recap
Another sun has set on the latest Digital Dealer Conference and, from my perspective, it was a success. There were some new ideas introduced into...
It’s All About Timing: Effective Service Customer Communication
Notifying customers when they are due for service is an obvious—yet crucial—part of any dealer’s marketing strategy. Unfortunately, not all...
Car Buyers Visiting Fewer Dealerships, Making Faster Decisions as Online Engagement Rises
ATLANTA, April 15, 2019 – According to a new study released today by Cox Automotive, budget-minded, time-strapped, tech-savvy U.S. car buyers are...
Accessory Selling 101: Enthusiasts vs. Non-Enthusiasts
The Specialty Equipment Market Association (SEMA) published its latest market report recently. Of the many interesting findings contained within,...
Kelley Blue Book Announces 2019 Brand Image Award Winners
IRVINE, Calif., April 17, 2019 – Automotive brands are among the most recognizable, most valued brands in the world. There are few products more...
Paper Contracts: Lack of Transparency Drives Vehicle Maintenance Warranty Chargeback Claims
Vehicle maintenance warranties, including third-party aftermarket agreements, are a major source of chargeback claims for insurance and auto...
7 Tips for Optimizing Email Marketing Automation for Dealers
With 3.7 billion people using email today and an expected increase to 4.3 billion users by 2022, email marketing is a force to be reckoned with. We...
Why Tesla Missed the Boat
If you haven't heard already, Tesla was in a world of hurt after reporting its Quarter 1 sales. In fact, the pain was so great that some could say...
To Script or Not to Script? That Is the Question
When making videos for your dealership, it can be easy to get so caught up in the “What should I say?” that the video never gets made. Some video...