It’s no secret. One to one marketing is the standard for winning with today’s shopper. Living in a state of hyper-connectivity, today's shoppers...
3 Truths Dealers Must Know About Omni-Channel Marketing & Winning with Today’s Shopper
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The Case for Two Factor Authentication
Data breaches seem to be all over the news as of late. The big social media and website companies are bursting at the seams with peoples’ data which...
Spiffit Added as Contributing Member on Fortellis Automotive Exchange™ Platform
DENVER, CO., April 29, 2019 – Spiffit, a leading provider of Software as a Service (SaaS) sales-incentive management applications, today announced...
How to Earn Your Competitors Customers – Conquesting Hacks
There's nothing better than getting your content in front of eyes that are in-market in your industry. One place you know you can find those...
Are You A Good Leader?
All businesses need good leaders who know what it takes to be profitable, but also how to retain employees who are valuable to the business....
Digital Dealer 26 Recap
DD26 could have been subtitled, The Marketeers Strike Back. I believe I counted 104 sessions, 62 of which (60%) were dedicated to marketing and/or...
Detroit’s Waymark Chosen Over Lyft For “Best New Tech” Award at 2018 Digital Dealer Conference in Las Vegas
Video ad startup Waymark wins top tech prize at premiere auto-dealer conference DETROIT, Nov. 9, 2018 /PRNewswire/ -- Detroit-based Waymark, an...
Are Your Digital Retailing Efforts A-Maze-Ing?
While the components of digital retailing have existed within our industry for some time, digital retailing as a concept has not. Indeed, dealers...
Cut the Cord on Third-Party Data
Like any sales company, dealerships want to get their messaging and advertisements out to as many people as possible. It’s historically been a...
Rethinking the NFL Draft Model—Marketing as QB
Tonight four of the top draft picks in the NFL Draft are expected to be quarterbacks. Meanwhile, two of the top 32 will be wide receivers. Recently...