By Tony Allison, Justin Cerone and Steve Wojcicki These are fast-changing times for auto dealers, as various forms of digital technology...
Demystifying Digital Marketing: Using Metrics to Assess Effectiveness
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Top 5 Reasons Dealers Need to Engage Their State Dealer Association
With the automotive retail industry, a full decade from the depression of 2008-2009, and with vehicle sales relatively flat over the past few years,...
The Tales of a Parts Pro…
Not much is written about the travails or the contributions of parts counter personnel. These suppliers of necessities are in fact integral to...
The Greatest Threat for Survival Could Be You
Steps to Demonstrate a Sense of Good Business Judgment The common excuse for dealership complacency is; “well this is the car business.” Break this...
Buyers Pickier in Today’s Buy/Sell Market
We are coming off yet another great year of high automotive retail transaction volume, and the good news is that deals continue to get done in the...
Data Doesn’t Lie: Improve Your Fixed Ops Department and Yield Higher ROI for Your Dealership
Despite car sales being a number one priority for most auto dealerships, the fixed ops department has become increasingly important, and dealers are...
GENERATIONS DIGITAL INTRODUCES ANALYTICS EXPRESS, REPORT DESIGNED TO HOLD LEAD VENDORS ACCOUNTABLE
Summary dashboards comparing lead results enable dealers to no longer be held hostage by ad agencies and third-party providers Middletown, OH (April...
Interview with Charles Douglas “Doug” Wilson of Wilson Auto Group
Wilson Auto Group, with stores in Mississippi and Tennessee, has won every major customer satisfaction award from the manufacturer, including being...
Helion Technologies Partners with California New Car Dealers Association to Educate Dealers on Privacy Act Compliance
Timonium, MD – April 30, 2019 – Helion Technologies has partnered with the California New Car Dealers Association (CNCDA) to educate dealers on...
Ten Rules to Determine How Committed You Are To Automotive Sales
This is a real question you have to ask yourself if you want to survive the automotive industry. Are you willing to do what it takes to be...