Chicago, IL—September 3rd, 2019— Affinitiv, Inc. (“Affinitiv”) and Loop LLC (“AutoLoop”), leading providers of data-driven marketing automation and...
Affinitiv and AutoLoop Complete Merger
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Autotrader Changes History for the Better in New “Finally, It’s Easy” Campaign
ATLANTA, Sept. 3, 2019 -- From sleds to horse-drawn carriages and now, with today's modern vehicles, people from all eras have been faced with the...
fusionZONE Automotive Hires Automotive Industry Digital Marketing Specialist Adam Swanson as OEM Director
Lakeland, FL, September 3, 2019 - fusionZONE Automotive, LLC today announced the appointment of Adam Swanson as OEM Director. Swanson is a...
Leading With Purpose
By Loyd Rawls, President & Chairman, The Rawls Group After several unproductive and frustrating coaching visits with Jimmy, I was returning and...
Auto Retail Comes Roaring Back in 2019
By Ryan Kerrigan, Managing Director, Kerrigan Advisors Though SAAR remains relatively flat in recent years (see Chart 1), the financial health of...
Off the Sidelines & in the Game
By Brian Bastin, Program Director, Automotive Dealership Management Keiser University Staggering! There is no other way to describe it. Whether you...
Is Improved Profitability Really a Priority?
In one of my recent articles, I offered up a vision of what an effective spend management function looks like in an organization and the benefits...
Interview with Danny Zaslavsky of Country Hill Motors
Country Hill Motors, a locally-owned, family-operated, and independent used car dealership serving the greater Kansas City area, was founded in 1984...
12 Content Tactics to Strengthen Your Digital Reputation
Do you have a plan to increase business? Not something that's been floating around in your head but a tangible, written strategy to engage more...
Digital Retailing: Part 1: What is Digital Retailing?
By Melanie Borden, VP of Marketing, Celebrity Motor Cars If you're like many in this industry, who are researching digital retailing, but not quite...