A Fashion Institute of Technology graduate, Melanie Borden has spent the majority of her 14+ year marketing career in the automotive tech industry....
Interview with Melanie Borden of Celebrity Motor Cars
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Tracking Data to Outpace the Competition
Keeping track of data provides insight on how your dealership is performing, lets you know what you should currently be working on, and helps you...
Social Selling 10 Actions to Get Traction
Every salesperson wants to be the one who customers choose. The advancements in social media have made it easier than ever to engage and stay...
Bring Them to Your Website!
Two of the most important elements of every single advertisement you run in any medium are 1) an easy to remember phone number, and 2) an easy to...
What Artificial Intelligence Can (and Can’t) Do for Your Dealership
If you’ve ever watched a movie on artificial intelligence, you’re left with the impression that robots will soon be taking over our world and...
Should Employees Understand the Company Financial Statement Scoreboard?
Those who truly understand the intimate nature of any business configuration know that it’s all about numbers, period. And the “numbers...
Service Opportunities Increase with Trucks, SUVs, and Crossovers
Americans are buying more trucks, SUVs, and crossovers than cars. This is not breaking news, but rather a phenomenon that has been trending for...
Beware of the Terms of Your OEM’s Approval of a Franchise Relocation Request
Dealers are required to seek the approval of their manufacturer in order to relocate their franchise to a more desirable location. In most states,...
Supplier Consolidation= Higher Prices= More Profit Challenges
Profits are being challenged right now. Margin compression is very real for most dealerships. Expenses are growing faster than sales. And with all...
MOTOR INFORMATION SYSTEMS RELEASES NEW WHITE PAPER THAT SHOWS HOW TO CREATE MORE OE PARTS DEMAND
Data Providers Can Help Expand Opportunities for Mechanical Wholesale & Collision Wholesale Programs TROY, Mich. (May 29, 2019) – MOTOR...