By Anthony J. TaCito, Founder and CEO, TaCito Direct A good friend of mine who now happens to be the top executive and president of a major...
“Look, It’s Not Rocket Science”
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How to Know if Your SEO Investment Is Paying Off
By Derek Paulus, Supervisor of Website Content, DealerFire It may be obvious that investing in SEO is a necessity for your dealership. You may know...
4 Secrets for Google My Business Success
By George Nenni, Founder & Principal Consultant, Generations Digital If you’ve ever searched for a business online, you’ve experienced Google My...
Defining Your Advertising Target Is Your Best Brand Strategy
By Jim Boldebook, Founder, CBC Automotive Marketing Ricky Nelson was a big rock and roll star in the '60s, but when he got on stage in the early...
10 Social Media Tips for Car Salespeople
By Kathi Kruse, Founder, Kruse Control Inc. The car industry is changing, as are automotive salespeople too. Some have recognized the opportunity to...
Digital Retailing Online Experience Versus In-Store
By Melanie Borden, VP of Marketing, Celebrity Motor Cars Last month kicked off a series of articles I'm writing on digital retailing, and now...
DMS Conversion: Careful Planning is Essential
By Sally Lopez and Edmund J. Reinhard As software vendors develop more powerful types of dealership management system (DMS) technology, a growing...
Budget – We Don’t Need No Stinkin’ Budget
By Ed Kovalchick, CEO & Founder, Net Profit Inc. Of course, some will remember this oft-repeated and well-known phrase in this title referring...
Could You Use Another 1% in Net Profit This Year?
By Doug Austin, Founder & President, StrategicSource, Inc. My team and I just returned from a dealer-related trade show this week.The...
Stop This Leadership Foolishness
By Dave Anderson, President, LearnToLead As I continue with the third in a series of articles on generational leadership, it’s important to...