By Christine Beougher, Director Digital Strategy & Sales, Digital to Dealer Direct While digital marketing has taken the world by storm over the...
To BDC or Not to BDC?
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Should You Send Holiday Cards?
This week’s #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
Digital Retailing: A Practical Transition for Car Dealerships Today
By Ted Rubin, Founder and President, ActivEngage, Inc. In August of 1994, Phil Brandenberger went shopping for a compact audio disk, paid for it...
Take Control of Your Customer Experience by Breaking Down Your Data Silos
One of the biggest hurdles dealerships face when attempting to create a personalized experience for every customer is breaking down their data...
Why Dealers Are Turning to Digital Wholesale
By Ben Caffee, Senior Director, Offsite Solutions at Manheim Pressure is mounting on auto dealers’ retail margins. As vehicles last longer (the...
Video…You Can Do It
By David Hudson, Executive Producer/Director, D Hudson Productions Video is a very important element when marketing your dealership, but not every...
Change Your Words, Change Your Results
Eighty-six percent of car shoppers conduct online research before deciding to visit a local dealership, according to research from digital marketing...
TAGRAIL Announces the Addition of Agile Marketing Features to its Digital Retailing Platform.
PLEASANTON, CA – August 01, 2019 – Digital retailing vendor TagRail announced today that they will be adding a marketing framework to its Digital...
Are Your Phone Lines Hacker-Proof?
By Tom Harsha, Chief Product Officer, CallRevu You know to protect your dealership computer system from hackers, but what about your phone system?...
Influencer Marketing: You Don’t Need an Instagram Model
The hottest thing in social media marketing right now is influencer marketing. Businesses continually leverage celebrities to gain exposure and...