Country Hill Motors, a locally-owned, family-operated, and independent used car dealership serving the greater Kansas City area, was founded in 1984...
12 Content Tactics to Strengthen Your Digital Reputation
Do you have a plan to increase business? Not something that's been floating around in your head but a tangible, written strategy to engage more...
Digital Retailing: Part 1: What is Digital Retailing?
By Melanie Borden, VP of Marketing, Celebrity Motor Cars If you're like many in this industry, who are researching digital retailing, but not quite...
AutoLeadStar Officially Says Goodbye to its First Iteration of Automotive Technology
AutoLeadStar announced today they will be discontinuing “AutoLeadStar classic” in favor of the much newer platform, Connect. While AutoLeadStar has...
Marketing to Your “Personas” and Not Your Target Audience
Our industry will always be rife with buzz-words. As we depart from another engaging Digital Dealer Conference, I noticed that terms like "digital...
An Innovative Way to Keep the Roads Safe & Bring in Customers
Have you ever seen a fellow motorist texting while driving? What about eating while driving? Putting on makeup? Turning around to yell at their...
Podium Announces Partnership with Kia Motors America, Inc. in their Social Media & Reputation Management Program
Podium is included as a part of a wider effort to help Kia dealerships improve their online presence and enhance the overall customer experience...
Rally Around Common Ground
On the topic of generational leadership, it’s important to shift our thinking away from what makes each generation different, or what makes...
Stop Using Bad Pickup Lines and Bad Ad Creative
By By Ian Cruickshank, President & CEO, Leadbox Before I start into this article, I need to make it clear that I am coming at this from an...
Is Your Website Driving Your Best Leads Away?
A recent article from consulting giant Deloitte has added new importance to the role of retailer websites in the average consumer’s vehicle purchase...
