Today’s customers expect and demand an amazing customer experience. The dealership with the right vehicle and the best experience will ultimately...
Stop Being Lead-Centric. It’s About the Customer Experience.
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Digital Dealer 27 Takeaways: Going Beyond Personalization
By Kevin LeSage, Director of Digital Marketing, Autotrader The biggest lesson I’ve learned in digital marketing, over the years of helping...
James M. Cox Foundation Awards $50,000 Grant to Spectrum Youth & Family Services Grant Will Help Renovate Spectrum’s Community Center
Spectrum Youth & Family Services was awarded a $50,000 grant award by the James M. Cox Foundation of Cox Enterprises to renovate a space in its...
Lease Credit Approvals Dip Slightly to 68.9% in August
Lease Approval Ratings Drop Slightly in August Following Increase in July CINCINNATI, OHIO (September 18, 2019) – Swapalease.com, the nation’s...
Dealer.com Selected as a General Motors Websites Provider Through Dealer Website Choice Program
Burlington, Vt., Sep. 13, 2019 – Dealer.com, a Cox Automotive brand, announced today its selection as a website and digital advertising provider for...
Dealer-FX’s ONE Platform Approved For General Motors Parts iMR Participation
ONE Platform Gives GM Dealers Industry-leading Scheduling and Tablet Service Drive Solution Toronto, September 10, 2019 – Dealer-FX, the leading...
Autotrader Names 12 Best Electric Vehicles for 2019
ATLANTA, Sept. 16, 2019 -- Whether a new-car shopper's motivation for buying an electric vehicle (EV) is environmental, political or financial,...
Xtime Invite Introduces Text Marketing Offering A New Channel To Increase Customer Engagement
Redwood City, CA, September 16, 2019 — In a world where email is just one of many channels consumers use to communicate, dealers who neglect one or...
Use Data to Improve the Customer Experience
When we think of using customer data, it’s often in the context of marketing. I’ve written previously on how data can be used to drive action and...
The Power of Artificial Intelligence (AI) is About Augmenting NOT Replacing
By Anthony Giagnacovo, CEO at CallRevu While much has been written about how the “bots” are coming and will threaten to automate everyone’s job, the...