By Doug Austin, Founder & President, StrategicSource, Inc. 95 percent of auto dealerships in the U.S. and Canada are decentralized in their...
Get a Jump On Making It a Great New Year
By Chuck Barker, President & Founder, Impact Marketing & Consulting Group Begin, start, commence, institute, inaugurate, initiate....
A Case for an Efficient 2020 Dealership Advertising Budget
By Melanie Borden, VP of Marketing, Celebrity Motor Cars The end of the calendar year is upon us! 2019 holiday events are ramping up, dealerships...
The Power of Used Car Marketing
By Jim Boldebook, Founder, CBC Automotive Marketing This is the fourth article Ive written in two years on the importance of franchised dealers...
Four Keys to Build a Better YOU
By Dave Anderson, President, LearnToLead As a leader, you should never let a focus and commitment to improve yourself get old or become forgotten....
Five Tips to Improve the Sales to Service Handoff
By Scot Eisenfelder, CEO, Affinitiv With fixed ops departments shouldering more of the profitability burden in dealerships, the ability to retain...
9 Areas That Build Value in Your Dealership
By Kendall Rawls, Director of Development, The Rawls Group The new year brings change, and with change comes uncertainties often leading to fear,...
From Speculating to Selling: Overcoming Sales Challenges with Technology
By Chase Abbott, VP of Sales, VinSolutions, Dealer.com & Digital Retailing Cox Automotive Inc. It has been more than a hundred years since cars...
It’s Time to Move Beyond the Chaotic Dealer Website Experience
By Tim Copacia, Executive Vice President, UnityWorks Step right up! Do you recall the last time you walked down a carnival midway? You just wanted...
4 Critical Components of Effective Sales Training
By Mike Hirschfield, CEO, Assured Influence If you are not obsessed with investing in yourself and your team, youre not really obsessed with...


