By Greg Dixon, VP of Automotive Client Development, TVSquared Auto brands have been a mainstay on TV for decades. With its unprecedented reach, what...
What’s Working in Auto TV Advertising
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Ad Copy Power Points!
By Jim Boldebook, Founder, CBC Automotive Marketing Cut to the chase! Quick! Today, too many ad copywriters are wasting valuable ad dollars and...
Retail Resolutions to Drive Results
By Bill Wittenmyer, VP of Sales, Layered Apps & Competitive Accounts, CDK Global Strong consumer confidence and low unemployment signal the...
Q&A with Facebook
In the following interview, Bob Lanham, Facebook's head of automotive retail, takes us inside of their Dealer Playbook, sharing what the resource...
Intelligent Social Media Strategy
By Dane Saville, Co-Founder, Reunion Marketing Most consumers aren’t in the market to purchase a vehicle during each month. When they start looking,...
Flick Fusion Introduces Dynamic Marketing Videos (DMVs) for Auto Dealers
New platform offers cost-effective, fast solution for creating videos that promote auto manufacturers’ incentives Urbandale, IA—December 2,...
What’s Your Dealership’s Reputation Worth?
By Erik Nachbahr, CISSP President & Founder, Helion Technologies There’s an old saying, “Reputation is everything.” In the car business, this...
MAX Digital Launches Smart Trade Valuation Tool
MAX Trade Value leverages superior market data for quick and easy valuations CHICAGO — Nov. 19, 2019 — MAX Digital, has launched MAX Trade Value, a...
5 Ways Dealerships Lose Online Leads
By Andrew Tai, CEO, Motoinsight Our company does a lot of mystery shopping in order to better understand the industry. After filling out thousands...
Mastering Social Media
By Kathi Kruse, Founder, Kruse Control Inc. The list of skills a dealership marketer needs to succeed continues to grow and evolve. Every dealership...