By Michael Trasatti, CEO, DealerBuilt “Our lives move in the direction of our strongest thoughts.” – Craig Groeschel, Senior Pastor of Life Church...
2 Simple Reports to Help You Conquer Google Analytics
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3 Ways for Your Dealership to Start Improving Inbound Phone Performance
Auto dealers cannot ignore the phone. Though digital as well as in-person communication are important, inbound phone calls to car dealerships are...
4 Benefits of Omnichannel Marketing
By Scot Eisenfelder, CEO, Affinitiv Marketing is becoming increasingly complex, with the proliferation of ‘Big Data,’ predictive analytics, and new...
Identifying Consumer Touchpoints and What Drives Traffic Into the Store
By Ryan Gerardi, Founder & CEO, AutoConversion Today’s dealership receives leads from an array of consumer touchpoints that all have the same...
Master These 5 Service Advisor Best Practices
By Ken Rock, Customer Care Manager, Auto/Mate Dealership Systems Service advisor training has never been more important. But there’s a big...
Five Questions to Ask Your Next Digital Marketing Agency
By Mason Miller, Digital Marketing Manager, Gravitational Marketing A few years ago, automotive dealerships were just flirting with the idea of...
For Auto Marketers, Not All Inbound Calls Are Created Equal
By Kayla Hammersmith, Senior Content Marketing Manager, DialogTech The U.S. reached $15.91 billion in automotive digital ad spend in 2019, a 15.8...
Make the Customer Experience Fun and Boost Sales
By Mike Hirschfield, CEO, Assured Influence If you are not intentionally making the customer experience fun, you are undoubtably missing a huge...
Discontinued Sedans Demonstrate Remarkable Staying Power in Terms of Valuation
By David Paris, Senior Analyst, J.D. Power Valuation ServicesIn preparing for 2020, the automotive industry has been making a list and checking it...
What’s New & What’s Next
Mark your calendars and meet us this April 6-8 in Orlando and September 15-17 in Las Vegas to uncover new opportunities to make 2020 your best year...