By Brent Wees, Founder, Idea.meet.plan Many of us understand our target market, and we actively communicate with them every day through a blend of...
Marketing by Personas and Not by Your “Target Market”
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Optimize Your LinkedIn Network to Build Your Personal Brand
By Melanie Borden, VP of Marketing, Celebrity Motor Cars At the end of 2019, I asked myself what I could do better in 2020. I reflected on how I...
How to Find the Right Balance with Your Social Media Marketing
By Kathi Kruse, Founder, Kruse Control Inc. Social media marketing is a delicate balance of well-conceived content, interaction with your intended...
What Inventory Management Really Is
By Scott Dreisbach & Richard A. Secor, CEO & CIO, Valuinsight, LLC. In automotive sales, inventory management can either increase revenue,...
In Response to Industry Challenge, AutoLeadStar Introduces New Inventory Ad Management Feature
MIAMI, FL– August 25, 2020 - AutoLeadStar, a complete marketing automation platform designed for dealers, announced today the launch of its...
What to Look for in an Automated Workflow Solution
By Steve Southin, Co-CEO, PAVE From sales to finance, and IT to marketing, workflow automation can liberate almost any department from the burden of...
Why Is Acquiring Used Vehicle Inventory So Hard?
By Mark Gibson, Co-Founder, 1 Click Auto Auction Many dealers are suffering from the lack of used vehicle inventory. Consumers are being forced to...
Top 3 Benefits of Workflow Automation
By Steve Southin, Co-CEO, PAVE The COVID-19 pandemic has accentuated the need for automation across most service and manufacturing industries and...
Prime Automotive Group and Safe-Guard Products International Partnership Brings a Complete Protection Solution to Prime Dealers
ATLANTA, August 18, 2020 – Today Prime Automotive Group announced a new partnership with Safe-Guard Products International, LLC, the leading...
KPA Receives Online Training Award for Third Consecutive Year
Training Is Critical to an Effective Safety and Compliance Program Lafayette, Colo. – August 20, 2020 – KPA announced its online training has been...